Always the Style Queen, Barbie has had a London style makeover, courtesy of her fashion friends; Fred Butler, Nasir Mazhar and Sister by Sibling. All three are London’s star emerging labels and have kindly given Barbie and her friends a funky style makeover.
For Barbie fans you see the collection at the Barbie department which is situated on the fourth floor of Selfridges, in the stores new Toy Shop. Opening later this week, these new Barbie’s will no doubt be a draw, from Barbie fans to fashionistas alike. You will also be able to buy other collectors dolls which have been launched throughout Barbie history.
Selfridge’s head of accessories and childrenswear Erin Moscow said: “In opening a concept space for toys, there couldn’t be a more perfect partner than Barbie, whose fashion credentials outstrip most of her human counterparts. The creative starting points for the department were icons in the marketplace, and naturally Barbie was the name on everyone’s lips. These one-off dolls are something truly special, and a testament to how relevant and pioneering Barbie continues to be.”
Always the fashionistas, Barbie has collaborated with a number of fashion houses and designers in the past including Louis Vuitton, Burberry, Chanel and Prada.
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